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Making their mark: MOS students work with Nash Jewellers

April 1, 2017
Making their mark in London’s local business community, students of Dr. Bill Irwin and Jan Klakurka's Management and Organizational Studies 3398 course experienced a unique learning opportunity.

Partnering with local business Nash Jewellers a group of students took on the role of external consultants, engaging in a millennial-based branding project. Conducting analyses, recommendations and modes of operationalization, students gained first-hand experience in to the consulting world, expanding their professional network through an educational setting.

MOS student Dana Ossman underscored how the opportunity to work with a local business on real-life experiences allowed her to translate what she has learned at Huron into tangible action. “This opportunity with Nash Jewellers was wonderful! This allowed me to see how moving parts come together in the business world and also to see all of the challenges that businesses go through.”

Colin Nash of Nash Jewellers confirms this. “The students were able to take a concept and build a platform and strategy at a pace that was never possible when I was going through school. I was very impressed with how well the students worked as a team. They were very professional and seemed to really embrace the challenge.”

This challenged proved worthy as Nash explains how the students recommendations are being mobilized to benefit the business, “I have a trip planned overseas in March and will be meeting with one of the brands the students suggested would be a great fit for the millennial demographic and our store. I’m hoping we land a partnership and can create success out of this recommendation.”

As the students see their efforts come full circle, the team at Nash Jewellers gained insight as well. “It breathed new life into my outlook on today’s generational switch. What resonated with me is that anything is possible. The project opened my eyes not only to what I thought was achievable but also what I would never have guessed was believable. There are no closed doors.”

Story by Sophie Teversham